Helping athletes take control of their future
Sideline Strategies helps college athletes stand out in the new era of NIL
Passionate about branding and sports marketing
My marketing background and fascination with branding inspired me to share my knowledge with college athletes
Mission
Empowering college athletes to build their brand, own their image, and thrive in the NIL era. This blog exists to help student-athletes recognize real-world opportunity and take control of their personal brand. No matter your sport or spot on the depth chart your Name, Image, and Likeness have value. I am here to help you unlock that value.
Why I started this blog
As a marketer and a fan of college sports, I have seen how many athletes struggle to navigate the new NIL world. Between brand-building, compliance rules, and social media it is easy to feel overwhelmed.
I started this blog to change that.
-To lay out the tools and strategies for athletes to build brands that last them far past college.
-To make branding simple and build confidence that attracts sponsorships
NIL isn’t just about making money. It is about shaping your image and setting yourself up for the future.
What you can expect
This blog is your guide to building a powerful brand while in college athletics. Whether you’re already landing deals or just learning what NIL is you’ll find clear and practical knowledge to get your brand to the next level.
-Brand Building Tips
-Social Media Strategy
-NIL Education
-Honest Advice
About me
McKell Stackhouse
- Current student at Auburn University
- Working toward a Bachelor of Science in Business Administration with a major in Marketing
- Fitness enthusiast and former athlete
- Knowledgeable in digital marketing and branding
Life is more than what’s on the field
McKell Stackhouse