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Many athletes have a misconception that the amount of fans you have leads to high value NIL deals. In fact, this isn’t even the first thing companies consider when offering sponsorships. They look at your fan engagement, consistency, and personality more than any other factor. Brands offer sponsorships to gain views and sales for their…

Your performance on the field isn’t the only thing that matters. Your presence on social media is what will open the door for sponsorships and fan engagement. In this post I will cover why content marketing matters to you as an athlete, What types of content you should post, social media marketing strategy, and common…

Every college athlete has heard about NIL deals, but not many actually know how to land one of these deals. The truth surrounding these deals is that brands do not just throw money at star players. These companies look for athletes who have an online presence, know how to tell a story, and can align…